During this period, Intel undertook two major supporting programs that helped guarantee their processor's success. The first is widely known: the 1990 "Intel Inside" marketing and branding campaign. The idea of ingredient branding was new at the time with only Nutrasweet and a few others making attempts at that. This campaign established Intel, which had been a component supplier little-known outside the PC industry, as a household name. The second program is little-known: Intel's Systems Group began, in the early 1990s, manufacturing PC "motherboards", the main board component of a personal computer, and the one into which the processor (CPU) and memory (RAM) chips are plugged. Shortly after, Intel began manufacturing fully configured "white box" systems for the dozens of PC clone companies that rapidly sprang up.At its peak in the mid-1990s, Intel manufactured over 15% of all PCs, making it the third-largest supplier at the time.
Saturday, October 10, 2009
Intel Inside, Intel Systems Division, and Intel Architecture Labs
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